9/1/2016 by Thoroughbred Catalog
As we head into the fall season with Keeneland September and Fasig-Tipton Midlantic Fall yearling sales, Thoroughbred Catalog continues to offer buyers and sellers the best features for the commercial Thoroughbred market.
At a recent sales seminar I attended, I asked the panel if social media played a part in their marketing and / or selection process. The answer was a resounding "yes!" from the panel, and so we are offering a social media feed that includes mentions of specific horses catalogued in each sale. There is an index of these mentions on our site, linked to the horses they pertain to. Each horse profile now includes a Social Media tab, where mentions, photos, and videos can be added from Twitter, Instagram, YouTube, and any other social media outlet that allows embedding.
This offering serves two purposes. First, it enables Thoroughbred Catalog to provide you, the buyer, with more comprehensive information on each horse than you've ever had in one place before in your lifetime, making Thoroughbred Catalog the one-stop shop you've only dreamed of... until now. Second, the embedding of photos via social media embedding allows us to provide you with photos without violating photographer copyrights, due to the often litigious nature of photographers.
We hope you enjoy and make full use of this offering for you and for your clients!
